tumbling maîtresse

"We’ve been taught to adopt a certain level of cynicism when reading glossies, but the same grain of salt has not yet infiltrated to blogging. The danger thus occurs when conversations on Internet dicourse fail us—where young women are watching and idolising the self-declared ‘everywoman’, who, in reality, is no such thing. She is merely a perfectly coiffed version of her civilian self—a wolf in sheep’s clothing—holding fast to notions of her ‘unique ordinariness’ but spending hours creating the perfect (suspiciously so, to the point where I question whether or not we’re starting to see dramatic retouching on these personal style blogs) imagery of herself. Add to that the contrived use of product and corporate engagement (insofar as fashion bloggers are sent unrealistically luxurious and expensive product to advertise, which is often done covertly and without any outward acknowledgement that the garment they are wearing/holding/promoting was gifted by the designer) the concoction begins to become toxic in its social impact."